AI-Powered Lead Follow-Up for Roofing Company
AI-powered lead follow-up system for a roofing company — instant SMS within 60 seconds of form submission, OpenAI intent classification, and a 5-day automated cadence for unresponsive leads.
The Problem
The roofing company was getting 30+ inbound leads per week from Google Ads and Facebook but response time averaged 4-6 hours. By the time a sales rep called back, the homeowner had already contacted a competitor. No automated follow-up existed — every lead required manual outreach, and leads that didn't answer the first call were rarely followed up again.
The Solution
Built an AI-powered follow-up system inside GoHighLevel triggered by Make.com. Every new lead gets an instant SMS within 60 seconds. OpenAI classifies their response for intent and urgency. Hot leads get routed to the sales team immediately with full context. Cold or unresponsive leads enter a 5-day automated SMS cadence that continues engaging until they respond or opt out.
How It Works
New lead enters GoHighLevel from web form, Facebook, or Google Ads
Make.com webhook fires and sends first SMS within 60 seconds
Lead replies → OpenAI classifies intent: interested, not interested, needs more info, wrong number
Interested leads are moved to Qualified stage in GHL pipeline with full context
Sales rep receives notification with lead details and AI conversation summary
Unresponsive leads enter a 5-day automated SMS follow-up cadence
Each follow-up message is personalized based on the lead source and service interest
Opt-outs are handled automatically and removed from the sequence
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